Marketing Essentials: From Strategy to Execution
Instructors Stephan Yang and Kevin Wei are both seniors at Academy for Business and Finance at Bergen County Academies.
In this comprehensive marketing class, you'll dive into the core principles and strategies that drive successful marketing campaigns. You'll learn how to craft compelling messages and understand the psychology behind consumer behavior. Throughout the course, we'll examine real-world case studies from a variety of industries, giving you practical insights into what works and why. This foundational knowledge will prepare you to tackle the dynamic challenges of modern marketing.
The latter part of the course will focus on the tactical execution of marketing strategies. We will cover a range of marketing channels, from traditional methods like print and broadcast to digital platforms like social media and email marketing. We will then craft our very own marketing strategies and simulate this in a real-life environment through a variety of activities and simulations.
This class will be open to K-8 but is more geared towards middle school students aged 10 to 14 years old.